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Tuesday 28th July 2026
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Argentina

Argentina – Buenos Aires bill proposes session limits and facial recognition for online betting

 Santa Fe province authorises four online sportsbetting platforms in Argentina Buenos Aires Province deputy Mayra Mendoza has introduced legislation that would require licensed online betting operators to implement mandatory session limits, biometric identity verification and additional responsible gambling measures. The bill would apply to all online betting platforms authorised by the Provincial Institute of ...
Casino workers continue to demand better salaries in Buenos Aires Province

Argentina orders block on 537 illegal gambling websites in Buenos Aires Province

 Authorities in Argentina have ordered the blocking of 537 unauthorised online gambling websites in Buenos Aires Province as part of an investigation into illegal betting operations and efforts to protect minors from accessing unlicensed ...
Argentina's legal online betting market accounts for less than a tenth of total gambling activity in the country, according to Betsson Argentina CEO Maximiliano Bellio, speaking to El Cronista's CEO Talks interview series. Illegal platforms make up the remaining share — a gap Bellio described as the industry's central challenge, one he said requires a sustained push to bring players over to licensed sites. Bellio, who built Betsson's Argentina operation from scratch after the Swedish operator entered the country in January 2022 when betting was first regulated in the City and Province of Buenos Aires — followed later by Córdoba — used the interview to lay out how fragmented that regulatory landscape still is. Each province runs its own licensing regime through its own gaming authority, a structure Bellio compared to the US state-by-state model. The City of Buenos Aires currently licenses 12 operators, the province seven, and Córdoba four, with each jurisdiction developing its own rules while coordinating informally with neighbouring regulators, given how closely Buenos Aires city and province overlap in practice. Betsson's local team has grown to more than 100 people across commercial, marketing, finance, risk and development functions, backed by group support out of Malta and Stockholm, where the Nasdaq-listed operator is headquartered. Betting on football, and betting on legality Betsson's growth strategy in Argentina, with shirt deals for Racing Club since May 2023 and Boca Juniors since June of that same year, the latter running through 2028. But Bellio framed those partnerships less as pure marketing reach and more as a channel for steering fans toward licensed platforms and away from unregulated ".com" sites — an approach he credited with winning Betsson a Martín Fierro award last year for a Boca-fronted campaign that emphasised responsible, over-18 betting rather than a straightforward call to wager. Bellio put a number on how much of that illegal share could realistically shift: working alongside industry chambers Alea and Caxva, Betsson estimates roughly half of current illegal betting activity could eventually migrate to licensed platforms — a figure he tied to Argentina's banking realities, since only about half the population operates through formal, declared income, and legal operators are required to verify the source of any funds a winning player deposits. He pointed to biometric verification and cross-checks against Renaper, Argentina's national identity registry, as tools licensed operators use to keep minors off their platforms — protections he said are structurally impossible for illegal sites to replicate, since those platforms lack access to regulated advertising channels and reach younger audiences mainly through social media influencers instead. Looking ahead, Bellio said Betsson's near-term priority is consolidating its existing sponsorships and market position in Argentina rather than an aggressive new push into additional shirt deals, while continuing to back non-football properties like 3x3 basketball, which the operator has sponsored since the discipline received its FIBA licence locally.

Argentina’s biggest betting challenge is the illegal market

 Argentina's legal online betting market accounts for less than a tenth of total gambling activity in the country, according to Betsson Argentina CEO Maximiliano Bellio, speaking to El Cronista's CEO Talks interview series. Illegal platforms ...

Buenos Aires launches gambling addiction committee to tighten online betting controls

 The Buenos Aires Chamber of Deputies has now activated its Committee on Gambling, Lottery and Prevention of ...

Santa Fe province authorises four online sportsbetting platforms in Argentina

 The province of Santa Fe has moved to formalise a segment of its online betting market by granting licences to ...

Long running casinos saga over Necochea casino in Argentina ends  

 The Municipality of Necochea has officially auctioned the Necochea Casino Complex. On Wednesday, June 10, the ...

Argentina opposition attacks Milei’s online gambling bill over “prevention” gaps and ad loopholes

 Argentina’s opposition has launched a fierce attack on President Javier Milei’s new federal bill on online ...

Argentina’s Milei sends gambling bill to Congress

 For the first time, the government of Javier Milei has formally legislated on gambling. On the afternoon of 22 ...

Boldt wins 20‑year licence for Hermitage, Tandil and Miramar casinos in Buenos Aires Province

 Argentina’s Boldt S.A. has secured a long‑term concession to continue operating three key provincial casinos in ...

Buenos Aires senator moves to ban online gambling logos from clubs and stadiums

 Malena Galmarini, a senator from the Fuerza Patria party in the Province of Buenos Aires, has introduced a bill ...